Is This The End Of The Price Tag? | So Expensive

Summary

For generations, posted prices made shopping feel predictable: Shoppers generally saw the same price for the same product and could compare it across stores. Then came dynamic pricing. Airlines adjusted which fares were available as seats filled. Now prices for rides, tickets, and groceries can shift while you shop. But when two people see different totals, what explains the gap? Companies have long used group pricing, too — think student discounts. Online, it can be harder to tell which group you’re in. Experts worry companies could use data about you to set a price based on what they think…

Description from Business Insider.