The Legend of Zelda Series Was in 'Dire Straights' Before Breath of the Wild, Former Nintendo Marketing Leads Say

Summary
The Zelda series was in “dire straits” before Breath of the Wild, with a dwindling playerbase and low sales, according to former Nintendo marketing leads. Two former Nintendo marketing leads said that The Legend of Zelda series was in rough shape before Breath of the Wild. Covered by 3 outlets: 2 are centre, 1 are not rated.
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Interest in The Legend of Zelda was "getting smaller and smaller" before Breath of the Wild, according to former Nintendo marketing leads
The Legend of Zelda was in "dire straits" before Breath of the Wild gave the beloved series a massive second wind, according to two former Nintendo marketing leads.
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Breath of the Wild Saved the Zelda Series From ‘Dire Straits’
Two former Nintendo marketing leads said that The Legend of Zelda series was in rough shape before Breath of the Wild.
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The Legend of Zelda Series Was in 'Dire Straights' Before Breath of the Wild, Former Nintendo Marketing Leads Say
The Zelda series was in “dire straits” before Breath of the Wild, with a dwindling playerbase and low sales, according to former Nintendo marketing leads.
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The Legend of Zelda was in "dire straits" before Breath of the Wild, ex-Nintendo marketing leads say
"They had to do something dramatic"



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