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It's been 30 years, but this movie is still my 'Jam'

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<p>Jim Riswold, the creative director and writer of the famous “Hare Jordan” Super Bowl commercial by Nike and Widen + Kennedy in 1992 that put Bugs Bunny and Michael Jordan together explained his reasoning behind the ad like this: “I couldn’t think of a bigger star to team [Jordan] up with than Bugs Bunny.”</p><p>Forward four years, we kinda all know what happened next.</p><p>This Sunday marks the 30th Anniversary of the seminal film experience called “Space Jam.” The highest-grossing American basketball film (or film centered around basketball) of all time. The singular, stand-alone vehicle…

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  1. Chicago Sun-Times Leans left Factuality: High US
    It's been 30 years, but this movie is still my 'Jam'

    <p>Jim Riswold, the creative director and writer of the famous “Hare Jordan” Super Bowl commercial by Nike and Widen + Kennedy in 1992 that put Bugs Bunny and Michael Jordan together explained his reasoning behind the ad like this: “I couldn’t think of a bigger star to team...

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