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What's the healthiest own-brand cereal? As Which? survey reveals expensive branded cereals have more sugar and less fibre than unbranded alternatives, our experts reveal the best supermarket swaps

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Summary

They may have better name recognition, but research has shown expensive breakfast cereals are often less healthy than supermarkets' own-brand labels.

Description from Daily Mail.

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  1. Daily Mail Center Factuality: Mostly factual GB
    What's the healthiest own-brand cereal? As Which? survey reveals expensive branded cereals have more sugar and less fibre than unbranded alternatives, our experts reveal the best supermarket swaps

    They may have better name recognition, but research has shown expensive breakfast cereals are often less healthy than supermarkets' own-brand labels.

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