What's the healthiest own-brand cereal? As Which? survey reveals expensive branded cereals have more sugar and less fibre than unbranded alternatives, our experts reveal the best supermarket swaps

Summary
They may have better name recognition, but research has shown expensive breakfast cereals are often less healthy than supermarkets' own-brand labels.
Description from Daily Mail.
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What's the healthiest own-brand cereal? As Which? survey reveals expensive branded cereals have more sugar and less fibre than unbranded alternatives, our experts reveal the best supermarket swaps
They may have better name recognition, but research has shown expensive breakfast cereals are often less healthy than supermarkets' own-brand labels.
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