Why is rural internet connectivity hard to expand?

Summary
The past few years have seen a major, but not total, reduction in the lack of internet connectivity in rural areas. Why is it hard to make access more universal?
Description from The Hindu.
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Why is rural internet connectivity hard to expand? | Explained
The past few years have seen a major, but not total, reduction in the lack of internet connectivity in rural areas. Why is it hard to make access more universal?
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