Is this Jaguar's last chance of survival?

Summary

Jaguar’s new electric Type 01 is the most powerful car it has ever made. But the brand hasn’t made a profit for years. A rebrand two years ago struck many as ridiculous. If this bold new bet doesn’t work, it could be Jaguar’s last lap. Subscribe to The Economist: https://www.economist.com/subscribe Download our app: https://www.economist.com/get-the-app Follow The Economist on Instagram: https://www.instagram.com/theeconomist/ Follow The Economist on Facebook: https://www.facebook.com/TheEconomist Follow The Economist on X: https://x.com/TheEconomist

Description from The Economist.