Talking Shop with Poppi founder Allison Ellsworth about her new beverage brand, Jetty

Summary
Poppi founder Allison Ellsworth just launched Jetty, a hydration brand that sells drinks and powders. She gave NBC Selected a behind-the-scenes look into building it.
Description from NBC News.
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Talking Shop with Poppi founder Allison Ellsworth about her new beverage brand, Jetty
Poppi founder Allison Ellsworth just launched Jetty, a hydration brand that sells drinks and powders. She gave NBC Selected a behind-the-scenes look into building it.
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Poppi founders are launching a new hydration brand to take on Gatorade
Allison and Stephen Ellsworth, who sold Poppi to PepsiCo for $1.95 billion, are self-funding the new brand with $2.5 million


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