China US$300 dating app ‘marriage-or-refund’ guarantee sparks intense online buzz
Summary
In China’s competitive dating market, a new matchmaking start-up is staking its revenue on a bold wager: find true love, or get every penny back. Launched in July, Liangpei AI charges an annual membership fee of 2,000 yuan (US$300), which is fully refundable if a user remains unmarried after three years. The offer is an audacious challenge to a conventional business model built on keeping singles hooked. China’s online dating market reached 22.6 billion yuan (US$3.4 billion) in 2024, serving...
Description from South China Morning Post.
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China US$300 dating app ‘marriage-or-refund’ guarantee sparks intense online buzz
In China’s competitive dating market, a new matchmaking start-up is staking its revenue on a bold wager: find true love, or get every penny back. Launched in July, Liangpei AI charges an annual membership fee of 2,000 yuan (US$300), which is fully refundable if a user remains...
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