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Redefining honesty in a crisis: Why truth alone is not enough

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Summary

When a company suffers a cyberattack, leaks customer data or faces a major public scandal, telling the truth is essential. But new research suggests it is not enough on its own: organizations also need to communicate early, treat people with respect and show how they intend to put things right.

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  1. Phys Center Factuality: Mostly factual US
    Redefining honesty in a crisis: Why truth alone is not enough

    When a company suffers a cyberattack, leaks customer data or faces a major public scandal, telling the truth is essential. But new research suggests it is not enough on its own: organizations also need to communicate early, treat people with respect and show how they intend...

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