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Marks & Spencer has won the Christmas advert war thanks to shirtless James Norton

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Image from Metro

Summary

James Norton plays Santa as you’ve never seen him before in Marks & Spencer ’s brand new Christmas advert. Covered by 5 outlets: 1 lean left, 4 are centre.

Automated summary picked from the outlets' own descriptions.

Who is covering this

  1. Hellomagazine Center Factuality: Mostly factual GB
    Katherine Jenkins and Lucy Punch’s outfits in the new M&S Christmas ad are stylishly festive - shop them now

    How to shop Katherine Jenkins' black sparkly mini dress in the new Marks & Spencer Christmas advert for 2026, Lucy Punch's striped pyjamas, animal print coat and party outfit, and James Norton's red scarf

  2. Mirror Center Factuality: Mostly factual GB
    M&S release star-studded Christmas advert with James Norton, Katherine Jenkins and Lucy Punch

    High Street giant M&S have today revealed their festive advert ahead of Christmas, and for the first time in almost a decade, they've brought all departments under one tinsel-filled roof

  3. Manchestereveningnews Center Factuality: Mostly factual GB
    M&S reveals 2026 Christmas ad with line-up including James Norton, Lucy Punch and Katherine Jenkins

    The ad will make its TV debut on Friday

  4. HuffPost Left Factuality: Mostly factual US
    James Norton Plays Santa As You've Never Seen Him Before In M&S' New Christmas Advert

    James Norton plays Santa as you’ve never seen him before in Marks & Spencer ’s brand new Christmas advert. On Friday morning, the retailer unveiled its festive ad campaign, featuring the House Of The Dragon actor as an undercover Father Christmas. In the ad, Santa – after a...

  5. Oxfordmail Center Factuality: Mostly factual GB
    James Norton is unrecognisable as Santa in M&S's star-studded Christmas advert

    M&S has launched its 2026 Christmas advert starring James Norton as Santa, Lucy Punch as Mrs Claus and Katherine Jenkins singing Heaven Is a Place on Earth.

  6. Metro Center Factuality: Mostly factual GB
    Marks & Spencer has won the Christmas advert war thanks to shirtless James Norton

    Is this the best Christmas advert of the year?

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