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Netflix turns to AI to fix its algorithm’s messes

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Netflix used to believe that algorithms were all you really needed. Executives insisted that Netflix would become so good at anticipating your desires that you wouldn’t even need a grid of content tiles . “We want it to be you turn on Netflix and there’s a row, there’s like four choices, and you want to watch them all,” founder and former CEO Reed Hastings said in 2017 . As anyone who’s spent an evening scrolling through the catalog can attest, that vision has not panned out, and so now Netflix is turning to AI for an assist. An experimental new “ AI Discover ” feature will ask users what…

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  1. Pcworld Center Factuality: Mostly factual US
    Netflix turns to AI to fix its algorithm’s messes

    Netflix used to believe that algorithms were all you really needed. Executives insisted that Netflix would become so good at anticipating your desires that you wouldn’t even need a grid of content tiles . “We want it to be you turn on Netflix and there’s a row, there’s like...

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