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He got his players to pose nude. Now Tony Rea is bringing Branson’s blueprint to Bears

1 source1 article First seen Updated United Kingdom Truth score 42

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Image from The Sydney Morning Herald

Summary

As CEO for the Richard Branson-owned London Broncos in the 1990s, no publicity stunt was too brazen for Tony Rea. Now the new Bears chief is charged with getting cut-through for the expansion franchise in Perth.

Description from The Sydney Morning Herald.

Who is covering this

  1. The Sydney Morning Herald Leans left Factuality: High AU
    He got his players to pose nude. Now Tony Rea is bringing Branson’s blueprint to Bears

    As CEO for the Richard Branson-owned London Broncos in the 1990s, no publicity stunt was too brazen for Tony Rea. Now the new Bears chief is charged with getting cut-through for the expansion franchise in Perth.

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