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Can TV serial characters turn viewers into shoppers?

1 source1 article First seen Updated India Truth score 34

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Summary

Dangal TV and Flipkart are testing content-to-commerce through Hindi drama Rimjhim, integrating products into storylines. Experts see potential among Hindi-heartland audiences, but say purchases depend on easy mobile checkout, compelling integration and reliable measurement.

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    Can TV serial characters turn viewers into shoppers?

    Dangal TV and Flipkart are testing content-to-commerce through Hindi drama Rimjhim, integrating products into storylines. Experts see potential among Hindi-heartland audiences, but say purchases depend on easy mobile checkout, compelling integration and reliable measurement.

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