‘Wellness is on the ballot’: why did so many pilates studios tell me to vote in the midterms?

Summary

Owners of pilates and yoga studios in the US got political and encouraged their followers to vote on social media Your local pilates instructors only want you to do two things: breathe through your side-planks and vote. In the days leading up to the US midterm elections, a wave of posts from fitness and wellness accounts blanketed Instagram, eschewing their typical messaging around the importance of strengthening your core in favor of the importance of exercising your civic duty. Owners of pilates and yoga studios and instructors across the US posted reels and pictures on platforms like…

Description from The Guardian.