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The podcast boom is hitting a messy reality for CMOs

1 source1 article First seen Updated United States Truth score 41

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Summary

Marketers are getting fed up with cluttered, repetitive ad breaks and a lack of measurement standards, according to a new study.

Description from Business Insider.

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  1. Business Insider Center Factuality: High US
    The podcast boom is hitting a messy reality for CMOs

    Marketers are getting fed up with cluttered, repetitive ad breaks and a lack of measurement standards, according to a new study.

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