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Scoop: Senate GOP makes massive bet on streaming

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Summary

The top Senate GOP super PAC has nearly tripled its spending on streaming and social media platforms this election cycle to more than $200 million, Axios has learned. Why it matters : In a record cycle for ad spending, more political money is shifting to streaming, where super PACs have greater freedom to target voters, bargain and experiment — but platforms have more power to set the rules. In some states, streaming and social media have swallowed half of the Senate Leadership Fund (SLF) budget, according to a source familiar with the group's spending. SLF's $200M+ total for the 2026 cycle…

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  1. Axios Center Factuality: High US
    Scoop: Senate GOP makes massive bet on streaming

    The top Senate GOP super PAC has nearly tripled its spending on streaming and social media platforms this election cycle to more than $200 million, Axios has learned. Why it matters : In a record cycle for ad spending, more political money is shifting to streaming, where...

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