Brand enchantment: How luxury brands become a source of meaningfulness for employees
Summary
How do some people experience work as meaningful? Organizational researcher Rachel Waldo at Lund University argues that one important answer has been largely overlooked: the brand itself.
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Brand enchantment: How luxury brands become a source of meaningfulness for employees
How do some people experience work as meaningful? Organizational researcher Rachel Waldo at Lund University argues that one important answer has been largely overlooked: the brand itself.
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