As Political Ad Spending Skyrockets, Broadcast TV Remains King
Summary
Even though marketers have increasingly shifted their dollars to other media, local stations are reaping a bonanza during these midterm elections. Nowhere is this is more evident than in Texas.
Description from The New York Times.
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As Political Ad Spending Skyrockets, Broadcast TV Remains King
Even though marketers have increasingly shifted their dollars to other media, local stations are reaping a bonanza during these midterm elections. Nowhere is this is more evident than in Texas.
