Jess Cartner-Morley on fashion: to nail this year’s British heritage look, just study Rivals

Summary

Thanks to Jilly Cooper, tartan and tweed, waxed jackets and wellies are a style vibe right now British heritage, in fashion terms, is a country where it is permanently October. A conker-brown and pleasant land, if you will. Brand Britain in the style sense comes into its own in autumn: roaring fires, muddy lanes, damp dogs. Waxed jackets and chunky knits, tartan and tweed, jaunty scarves to banish draughts. Clothes for going on a hearty walk, but with a hip flask in your pocket. Fashion has been mining this seam since long before Brideshead Revisited made battered evening dresses and Oxford…

Description from The Guardian.