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How Gen Z Is Swapping Nightclubs For Fitness

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Summary

Gen Z and Gen X are finding community through fitness, from Hyrox and Ironman races to recreational sports leagues. Volo Sports says registrations rose 34% since last year, while Bank of America data shows young adults’ fitness spending is growing faster than their spending on bars. CNBC’s Brandon Gomez and Alex Harring report on how companies are cashing in. Reporting: Brandon Gomez and Alex Harring Edited by: Natalie Rice Camera by: Bob Brisco, Alex Harring Audio and Lighting by: Joe Caravallo Animation: Emily Park Additional Editing: Jeff Huang Senior Managing Producer: Tala Hadavi…

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CNBC How Gen Z Is Swapping Nightclubs For Fitness