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Amazon is moving from cheap to premium -- is that the right move?

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With its 2026 hardware launches, it's clear Amazon is attempting to reframe its position in the market. It's making things that seem more premium, with higher price tags to match. Will this strategy succeed, especially in this economy? #Amazon #AmazonGadgets #MarketStrategy Julian Chokkatuu - Wired: https://www.wired.com/author/julian-chokkattu/ Subscribe: https://www.youtube.com/c/Engadget Like us on Facebook: http://www.facebook.com/engadget Follow us on Twitter: http://www.twitter.com/engadget Follow us on Instagram: http://www.instagram.com/engadget Follow us on TikTok…

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Engadget Amazon is moving from cheap to premium -- is that the right move?