From sarees to perfumes, creators launch consumer brands as scaling challenges persist
Summary
Content creators have followed celebrities into consumer businesses to cut dependence on brand partnerships, but a large audience is no guarantee of success. For newer entrants, high upfront costs and the ability to generate repeat purchases remain key tests of business sustainability.
Description from Livemint.
Who is covering this
-
From sarees to perfumes, creators launch consumer brands as scaling challenges persist
Content creators have followed celebrities into consumer businesses to cut dependence on brand partnerships, but a large audience is no guarantee of success. For newer entrants, high upfront costs and the ability to generate repeat purchases remain key tests of business...
