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Reddit’s CEO says Google’s AI Mode ‘does not drive traffic’

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Summary

Reddit CEO Steve Huffman said in an earnings call today that Google's AI-powered search modes do not help with traffic to the platform, echoing problems facing other websites and publishers. As part of its Q3 2026 earnings, Reddit revealed that search traffic in October has "dropped by more than 1 million referrals on average per

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  1. The Verge Leans left Factuality: High US
    Reddit’s CEO says Google’s AI Mode ‘does not drive traffic’

    Reddit CEO Steve Huffman said in an earnings call today that Google's AI-powered search modes do not help with traffic to the platform, echoing problems facing other websites and publishers. As part of its Q3 2026 earnings, Reddit revealed that search traffic in October has...

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