John Abraham joins Indian Superbike League as Strategic Advisor: "It’s time to get India racing"

Summary

The Indian Superbike League (ISBL) today announced actor-entrepreneur and one of India’s most-followed motorcycle icons, John Abraham, as Strategic Advisor. The league also launched a high-octane promo film that introduces ISBL as the future of superbike racing in India. With John Abraham at the centre of its launch, ISBL brings together motorsport, entertainment and pop culture to introduce a new sporting proposition to India. The film marks the first major expression of ISBL’s identity as a sport-meets-entertainment property, built around performance, technology, personalities, competition…

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