Marcus Theatres Boss Calls On Studios To Delay Home Release Promos During Theatrical Window
Summary
Marcus Corp. chairman and CEO Greg Marcus wants studios to hold off marketing a film as available to watch at home during an exclusive theatrical run. Windows are now longer, he acknowledged, but the timing of messaging is just as important in boosting moviegoing. PVOD or TVOD, premium and transactional video on demand, follow theatrical
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Marcus Theatres Boss Calls On Studios To Delay Home Release Promos During Theatrical Window
Marcus Corp. chairman and CEO Greg Marcus wants studios to hold off marketing a film as available to watch at home during an exclusive theatrical run. Windows are now longer, he acknowledged, but the timing of messaging is just as important in boosting moviegoing. PVOD or...
